XMPie
Connecting with customers using powerfully personalised communications is easier than you may think…
Actionmail can make personalised communication with your customers a reality using the XMPie platform to output dynamic print on a highly creative level.
Targeted marketing materials become a high response rate proposition and a cost-effective business strategy with attractive ROI.
ACTIONMAIL has the XMPie Solution for you:
CREATIVE
VARIABLE DATA PUBLISHING (VDP)
XMPie enables creativity on the fly. Because VDP is digital, we can print small runs through to large, while remaining efficient and cost effective.
Nearly 1.6 million New Zealanders say they are likely to
read or respond to direct mail that has been addressed to them
personally.*
*Source: Direct Mail NZ, Nielsen, Q1 2009 to Q4 2009
survey
Personalisation doesn't have to be limited to just a name. You can incorporate customised images, charts and graphs into your designs, or change the colour schemes to appeal to different segments of your market based on data about your customer's age, gender, location, spending habits and more.
MULTIMEDIA
PRINT TO PURL
Add a 'PURL address' to
your print communication, and direct customers to their very own
online space: a Personalised URL (PURL) website that's completely
tailored to them.
PURLs are the perfect solution for your next marketing campaign. They make customers feel valued, which increases loyalty to your brand or business.
Actionmail can take care of the entire creation of your PURL solutions, or simply handle the XMPie implementation.
CREATIVE
PEOPLE
INTEGRATE FROM YOUR EXISTING CAMPAIGN OR DESIGN
Perfect if you are an advertising professional, designer, web developer or manager of a creative process. XMPie is built on Adobe technology and works with both Windows and Macintosh platforms, making it easy to produce powerfully-personalised, visually-rich communications that capture an individual's attention.
XMPie integrates seamlessly with the Adobe inDesign Creative Suite, allowing you to take advantage of inDesign's full creative capabilities. Put variable text on a curve, display or hide layers, add drop shadows and transparent effects. Use copy fitting or auto flow for differing variable story lengths. The possibilities are endless!
If you don't have a Design team, Nova Creative, Actionmail's own onsite design team, can customise your direct marketing materials with professional,
