Direct Marketing

Why not create a better, more profitable message? A message that makes consumers active participants in your brand…

Direct marketing allows you to have a conversation directly with your target market, with a response-driven message. If you can deliver a meaningful message in a way that captures the attention of your target audience, you'll engage with consumers like never before.

So, how do you spark the right conversation with your customers?

It's called Innovative and Integrated Marketing Communication, and it's what we do at Actionmail. We'll take your direct marketing to the next level - injecting fresh ideas and leveraging the latest technology to deliver messages that resonate with consumers.

Multimedia Direct Marketing

No longer is traditional media the only way to talk to consumers. Actionmail specialise in cross-media campaigns to help drive response rates.

• Using the latest variable technology, we can uniquely personalise each direct mail piece (print or e-mail), incorporating messaging and images that are completely customised.
• We can generate PURLs (Personalised URLs), creating an online portal that drives customers to their very own website, with 2-5 times higher response rates.

Nova Creative, our onsite creative agency, offers full graphic design services, from corporate collateral to advanced dynamic variable print. Full onsite capability allows for seamless integration of direct mail campaigns.

Think your customers don't want direct mail?
Think again.

Consumers actually value relevant direct mail communications. In fact, over 1.4 million New Zealanders say they are happy to receive more direct mail that's relevant to them, and 967,000 people say direct mail is their preferred way to hear about new products and services.*
*Source: Direct Mail NZ, Nielsen, Q1 2009 to Q4 2009 survey

Actionmail will work with you to identify which messages will resonate with different segments of your target market, ensuring you deliver the right messages to the right people.