Data Processing

Tap into the data you store to deliver targeted messages that connect with your customers.

Effective marketing campaigns are all about sending the right messages to the right people. One-size-fits all marketing simply doesn't connect with consumers the way that targeted, personalised messaging can.

So, how can you identify which messages will resonate with different individuals?

You probably already have the answers in the data you store. Actionmail can show you how to use your database to get the results you want from your next marketing campaign.

Services:

• Database management

  • Creation of databases, maintenance, additions and deletions
  • Complete data entry
  • De-duping (removal of any duplicates)
  • Case conversion
  • Merging and splitting files
  • Flagging specific data
  • Data cleaning and formatting
  • Manipulate data and images to create almost any print layout required

• SOA (Statement of Accuracy)

  • We are certified to issue an SOA for your database, ensuring you are getting the best bulk postal discounts.

• Data cleansing

  • Actionmail can do a complete cleanse of your data and ensure address validation by matching it against the post office's Postal Address File (PAF).
  • Minimise your returns and GNA's by having your data cleansed. It will save you time and money on your next mailing.
  • Cleanse your current data against intelligent Postal Movers Data, and find your customers at their new residence before wasting money posting to their old postal address.

• Laser printing

  • Actionmail have some of the latest digital printing facilities in-house - personalise colour graphics in one pass, integrate design on the fly,  and do it all in one go with digital print on demand.
  • We have the ability to personalise your mailings on the fly through our digital printers, with flexible customisation for large or small print runs.

Data processing is an essential component of our direct marketing services.